Search Engine Optimization (SEO) is a set of strategies used to increase the ranking of a website or web page on search in engines results organically. And this is a crucial process for those businesses which want to expand their availability on the internet and reach more customers. SEO can be complex, not to mention in a multiracial country like Malaysia where there are many languages and cultures — so things can become even trickier.
Language diversity is one of the major challenges. In Malaysia, where Malay and English are the official languages but which also boasts widespread use of Chinese and Tamil, this makes it even more difficult to optimize a website. To accommodate the variety of people who use search, businesses really need to make sure their content communicates with bots as well.
Most of the websites in Malaysia are written in English, making it harder to target Malay-speaking users. Optimizing Malay content on the web requires a profound worldview and understanding of that language as well as culture.
The second problem is that some people do not have knowledge of SEO. Very few people know the basics of SEO, such as how significant keywords and meta tags are in search engines, and what exactly a backlink is; this ranges from companies to individuals. This is why optimization efforts are ineffective and search engine ranking does not progress. Despite the ability to boost business growth through SEO, many of the enterprises in Malaysia still do not realise it which restrain their visibility on the internet.
3) SEO will always remain delayed: Money wise On average the price of SEO Service Company services in Malaysia is annual ranges from RM 6,000 to RM 12,000. Companies that cannot afford to put thousands of dollars away in strong SEO plans struggle to compete with large businesses.
4) Black hat SEO makes it worse. Black hat SEO methods – such as buying backlinks or displaying invisible text to users – provide short-term results at the cost of big fines and damage to your brand within search engines.
5) Failing to optimize for mobile Even now, there are numerous websites in Malaysia that still refuse to change — and some of which have completely designed themselves on Flash. Mobile-friendliness is a ranking factor since Google’s update in 2016. Unoptimized sites sacrifice user experience and reduce search engine visibility.
And that, in a nutshell is where the myriad of SEO challenges Malaysia faces stems from. Comprehending these challenges is imperative for any long-term success over search engine results. If you are struggling with these things and would like some direction, reach out to us for a free SEO consultation.
